hen it comes to suiting and shirting brands, celebrity endorsement is a popular way to tell the brand story. Mayur Suitings, a brand from Rajasthan Spinning and Weaving Mills (RSWM), is a classic case of celebrity endorsements, which pertains to both the positive and the negative aspects of using a celebrity. Recently, Mayur Suitings signed Salman Khan as brand ambassador for the next two years.

Being positioned as an affordable and value-for-money brand, Mayur has been endorsed by various celebrities. The brand's property 'Stars Ki Pasand' - similar to another brand that primarily created an association with 'The Stars' - is unchanged. ... more