series of three print advertisements has been launched by adidas. The idea behind the campaign is that adidas, and the brand's fans, love competition.

The advertisements are plain black, with a line on top (in white) that compliments one of adidas' rivals in the sportswear market: �Nike has great ads, Check the new Reeboks and Isn't Puma great?' The small Adidas sign at the bottom and the phrase �love competition' are the only indicators that it is adidas that is being promoted, and not the competitor. Although the idea isn't new, since it has been used by Pepsi, it is rather cool and very appealing to the typical adidas buyer. The ads have been created by the Willem de Kooning Academy of the Netherlands.... more