s they say in advertising, every account manager was an entrepreneur waiting to bolt and start his own agency, every copywriter was a fledgling novelist and every commercial film-maker was waiting for the day he could direct his own feature film. Some, however, are able to straddle both.

Take Naren Multani, creative director of films at McCann-Erickson. The 36-year-old's film, Nine Minutes to Nirvana has just been awarded the Best Short Film honour at the Festival de Cine Internacional de Barcelona, or the Barcelona Film Festival. In addition, the film has also picked up the Best Actor award for the lead actor Tejol Kolwalkar, at the New York Short Film Festival.... more