n its latest endeavour to change the face of Indian Railways, Northern Railways, Delhi has floated an Expression of Interest (EOI) for upgradation and provision of Passenger Interface Items. In a nutshell, it�s an invitation to advertisers to use railway locations � including trains � for advertising and associating them in improving passenger interface services.

Says Rakesh Saxena, CPRO, Northern Railway, "Traditionally, we have been using various areas, which the Railways have, for advertising. We are now expanding that area because we have had numerous queries about areas of railway operations, where there is a mass contact, which can be used for advertisements, particularly those which attract a lot of traffic."... more