he finale of KBC SRK is scheduled to end in two weeks' time. And the moment you think that the euphoria surrounding it has subsided, KBC pulls out a new trick to woo viewers. The latest being, Khan giving away Santro cars to all the ten 'fastest finger first' contestants on the show.

Even though STAR doesn't expect "a dramatic rise in the viewership now" as per STAR's executive vice president, Ajay Vidyasagar, that was when India was still in the race for the World Cup and all the viewership focus was on it. ... more