orporate India has seen oodles of action in recent years. In contrast, the state of the daily print media covering it has been remarkably placid. There is � as has always been � The Economic Times way in the front, followed far behind by Business Line and Business Standard. Once the No 2 in this space, The Financial Express has been struggling with its own devils for some years now.

Suddenly, the segment is buzzing with activity. About a year ago, the Mumbai-based DNA announced that its business section, DNA Money, would be spun off as a separate daily in some markets. DNA Money has since appeared as an eight-pager (price, Rs 2) in Indore and Ahmedabad, territories of Dainik Bhaskar, which is the ZEE Group's partner in the DNA venture. In Mumbai, though, DNA Money continues to be a section of the main daily.... more