er voice caught your attention with the chirpy Dermi Cool Thanda thanda powder jingle and later with Let's go for an Amul ice-cream and now with Rao patrao rao - the Konkani song in the latest Nike ad. The voice belongs to Ella Atai, who has been a part of the advertising industry, performing different roles, for twenty years now.

Though she was fascinated with music even as a child and pursued some vocal training, Ella ended up graduating in botany and looked after her father's gardening business for 12 years. In 1986, she started singing jingles and later in 1990 started doing voice overs and interactive voice responses. How did she land up doing all this? Ella recalls, "It was in 1986 that I was doing a musical review on 'Best of Broadway' and Leon D'souza gave me my first break for Indian Coffee. Later he recommended me to Vanraj Bhatia for Bombay Dyeing and I did the Dream Lover song for them." ... more