arketing initiatives reach a high pitch during March in America. The National Collegiate Athletic Association of America organises a popular men's basketball tournament, also referred to as 'March Madness', which is distributed over television and the internet across the country.

The Wall Street Journal reports that while CBS, a media network that broadcasts the event, recorded practically no change in ad revenue between 2005 and 2006 for their television broadcast service; the company expects ad revenue for their webcast of the event to increase by 100 per cent this year. ... more