free, online direct-marketing course is being offered by The Ballantine Corporation. The company is a direct-marketing firm in America with clients like The Economist, Sun Magazine and Dow Jones.

The course is a collection of tips for effective copywriting, creative and print production, and one-to-one marketing. Some topics that have been reviewed are: The 13 Most Powerful Words in Direct Mail Marketing; How to Use Photography to Enhance Creative Output; A Proven Way to Boost Response and The Key to Cutting Direct Mail Costs.... more