nd the hits just keep on coming for the Indian cricket team. If the ignominious departure from the World Cup and the subsequent media attention did not leave the Indian team squirming, Appy Fizz has delivered a coup de grace.

The brand has launched a TVC and a radio jingle (reproduced below) to cash in on the, umm... shock and horror of India's defeat. Taking a practical dig at the obscene amounts of money that brands invested in the sport, the TVC has Appy Fizz watching a match with a Parsi family. When an elder in the family suggests that Appy Fizz should sponsor the Cup, his wife yells at him with that middle class retort everyone has heard at least once - "Money grows on trees, or what?" Completely cheeky, completely fun. ... more