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April 16-30 2007


 

April 16-30 2007

Oops! We did it again
Karanjeet Kaur

ho would have guessed that SAB TV would try positioning itself differently yet again?

Launched as a comedy channel, it started positioning itself as a GEC soon after Sony's takeover. Last September, presumably battling with slippery TVRs, the channel decided to revert its focus to comedy. And now there is talk of it transforming into a youth channel.... more


 

   
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