emember Surf Excel's 'Daag achche hain' campaign, 'Puddle war', featuring a brother beating up a puddle because his little sister falls into it? The campaign now has a second thematic TVC, 'Traffic', which was launched on April 1.

The TVC starts on a crowded street where two cars collide. The owners get out of their respective vehicles, accusations and counter-accusations ensue, and a large crowd gathers. Now, both men are accompanied by their school-going sons who initially try to pull their fathers out of the argument, but fail. The two boys look at each other, and suddenly one throws juice on the other. The other boy retaliates by splashing dirty water from a puddle nearby. The result is a full-fledged fight between the two boys who, by then, are covered in dirt and are pushing one another around in a muddy puddle, completely staining their school uniforms, and creating an even louder commotion than their fathers are. ... more