he Abbys and the AAAI Goafest can just take a walk. The Cochin Ad Club is, quite literally, wheezing its way onto the advertising awards scenario.

The awards, enticingly titled 'Pepper' were, until recently, confined to Kerala. They are now wafting to other shores, inviting agencies from across South India - from Andhra Pradesh, Karnataka, Tamil Nadu and Kerala to participate as well. ... more