DMA phones have been marred by myriad doubts, including the impossibility of handset upgrades and poor voice quality. Tata Indicom has taken up the job of debunking these myths through a year-long campaign.

To start with, Tata Indicom has come up with a new baseline 'Switch to Tata Indicom - And Experience the Difference'. It also has four new TVCs featuring brand ambassador Kajol, and other print ads that stress on the service provider's pan-India network, zero call drops, clarity of voice, low electro-magnetic radiation and security. However, Ajay Devgan is conspicuous in his absence from the campaign. According to Tata Indicom, he will feature in the campaign over the course of the year. ... more