EE Cinema has done it again. The Hindi movie channel from the Network has released a second brand film, Pyaar Ki Shuruaat which, the channel calls 'India's first two-minute love story'. The film follows ZEE Cinema's first short thriller-spoof, Paap ka Anth, that was released in 2004.

The channel's business head, Bharat Ranga, says, "ZEE Cinema is the pioneer of two- minute films in India. It was only natural that we take the concept forward, albeit, this time with a different genre, hence Pyaar Ki Shuruaat." ... more