ndia's first satellite and paid radio service has come up with a campaign targeting potential listeners of four of its 42 radio stations � Gandharv (Hindustani classical), Farishta (Hindi classics), Orbit Rock (Rock) and Flava (Hip-Hop).

The campaign is an outcome of a user and attitude (U&A;) study conducted by WorldSpace across eight cities in India � to identify the kind of consumers, key genres of music followed and to the extent music-lovers go to get the kind of music they like.... more