he lion is roaring loud and clear. Publicis Groupe, one of the largest communications entities in the world, had announced its presence in India years ago. It is only over the past year, however, that the company has started displaying the leonine behaviour that its logo indicates. Sample some of the action taking place in the group's outfits in India.

The company's media entities Starcom MediaVest and Zenith Optimedia recently integrated their media buying functions under the India Media Exchange (IMX), one of the largest buying units in the country. It hopes to challenge bigger rivals Madison Media and the WPP-owned Group M's Central Trading Group, India's biggest media buying agency. ... more