piderman, Spiderman/Does whatever a spider can/Spins a web anytime/Catches thieves, just like flies/Look out, here comes the Spiderman.

Few will forget this immortal title track from the animated Spiderman series on TV, in the early 1980s. More than 20 years and two mammoth movie successes later, Spiderman is back spinning his web with Spiderman 3, outgrossing the biggest Hollywood movies to hit India.

Even before he catches thieves (or battles his inner monsters), the superhero has netted several Indian brands like, well, flies. At last count, Spiderman 3 had had a tie-up with HDFC Standard Life, CEAT, Yamaha, Travelguru, Radio City, Baskin Robbins, Rediff.com, Sony Ericsson and Pidilite Rangeela. The movie has P9 Integrated on board, which has the exclusive marketing rights for the movie in India. ... more