ony Ericsson has come up with a new TVC for its W200i Walkman phone. What's also new about the TVC is that it features Hrithik Roshan as the brand ambassador.

The TVC's focus is on the phone's Bass Reflex headphones, and it utilises Roshan's dancing skills to the fullest to drive the point home. So, except for Roshan's predictable dance steps there isn't much to write about the storyboard conceptualised by Saatchi & Saatchi. And out-of-place cat watches the whole world dancing a la Roshan. The performance gets disrupted only when the actor's phone rings. "Hey, what's up?" is the query from the other side. "Kuchh nahin bas, duniya ko nacha raha hoon," replies Roshan. The TVC ends with the super: I love the thump.... more