hoda chal le, kuch kilo kam kar le - SaharaOne wants the obese travelling in BEST buses in Mumbai to heed to the message. An innovative campaign for the channel's latest reality show, Biggest Loser Jeetega, has the BEST bus panels painted with the silhouettes of fat people, creating an illusion as if the passengers seated inside are fat.

The show (on air from May 18, Friday-Sunday, 9:30 PM) is about 16 obese people trying to lose weight in 16 episodes. The person who loses the maximum weight will be the winner and will take home Rs 1 lakh per kg lost.... more