merican lawyer and politician Ralph Nader once said that in order to be heard in a noisy room, it is important to speak softly - everyone automatically shuts up to listen to you. Satbir Singh, 36 year-old chief creative officer, Euro-RSCG seems to follow that dictum.

In fact, so soft-spoken is he that it is well nigh impossible to hear him over the din of a happy office erupting outside. Singh, who till recently was heading the Delhi branch of the agency's operations as vice president, creative, will now assume a national role. The poster on his door proudly proclaims his designation of chief creative officer and has a picture of him like a Cannes Lion, with the number 7 and a mug of beer (no prizes for figuring that one out). ... more