t is time to distribute mithai, oops, chocolate at Madison Media. The media agency received honours at the recently-concluded Venice Media Festival, where its work for Cadbury was lauded as one of the five outstanding pieces of work, in the media business around the world.

The festival was a two-day long conference that discussed how effective communication could be created and provided a platform to demonstrate innovation in media communication. The agency used the mobile platform to develop an application that extends Cadbury's memorable campaign tagline, 'Pappu pass ho gaya.' ... more