TAR One is launching the third season of its comedy talent hunt � 50-50 Chutkule - The Great Indian Laughter Challenge 3 (TGILC), produced by Endemol India. The old duo, Shekhar Suman and Navjot Singh Sidhu, return as judges, while model Shonali Nagrani joins Parizaad Kolah as co-host.

Four films have been created to promote the show. One ad shows a seriously-ill man on a hospital bed, with his wife sitting by him. He tries to crack a joke, but it turns out to be an old one, 'Chinti ne hathi se kya kaha, ki hathi gir pada? Main tumhare bache ki maa banne wali hoon'. The wife is so angry that she takes off his oxygen mask, shuts off the oxygen supply and storms out. ... more