iVo, an immensely popular service in America, distributes hardware and software which make it possible for people to record their favourite television shows in a digital video format, to be watched at a convenient time and naturally with the option of skipping ads.

Amid growing concerns that viewers using TiVo and similar digital video recorders constantly skip advertisements, people in the business have been creating what are being generically called �TiVo-proof� commercials. ... more