rint companies in the West that are experimenting and learning methods of earning significant revenue from their online operations, are realising the greater potential of well categorised content, as opposed to assortments. Categorised content attracts people who are more likely to be interested in it, and therefore, readers spend more time on the webpage. Uncategorised content, such as the day's headlines, usually suffers the reader skimming, rather than reading most of the stories. The ads accompanying the stories, too, are therefore often missed.

Moreover, categorised stories, and stories on similar subjects aggregated together, attract subject enthusiasts and over time, these enthusiasts, together, form a community, with which the website can interact and engage for longer. ... more