|
Ram
Madhvani
(Equinox Films)
It depends on whether you want to continue being an ad film-maker
after you have made a feature film. It would seem that some
people, having made a feature film, lose interest in making
ad films. I had to send out signals to the advertising industry
to say that I was still
|
|
interested in making ad films after I made my feature film.
Making a feature film has made me a better ad filmmaker, because
it has helped me with dealing with actors. It has also taught
me how to deal with characters and the story. But anybody
who feels that ad filmmaking is just a stopover before s/he
can make her/his feature film will not make good ad films.
But to be a good ad filmmaker, you need to want to be a feature
film-maker. (Madhvani directed Let�s Talk)
|
| |
|
|
Josy
Paul
(National Creative Director, JWT)
Creativity feeds on the random. The more random your influences,
the greater the chances of your making a fresh contribution
to the business of ideas.
The good thing about doing a feature film is that
|
you
are exposed to a new world of possibilities - of craft, subjects
and people. This new influence is fantastic because you bring
all this into advertising and brand building. So, I say it�s
wonderful if more ad people make features or take part in street
plays or sell vegetables or do things outside of the business.
But is the reverse also true?
If he has the passion and energy, and the story and insight,
and the right attitude to explore the big format, I�m sure it�s
possible. Look at Ridley Scott, Tony Scott or Tarsem. |
| |
|
|
Pradeep
Sarkar
(Apocalypso Filmworks)
Actually it holds true both ways. Coming from the ad industry,
I can say there is a lot of discipline in ad film making.
Especially because there is very little time while making
ad film. That really helps you when you make a feature film
� you realise the value of seconds. Apart
|
from
the economics of the thing, spending less time to convey an
idea is what you learn.
Similarly, in ad film making, you have to present an idea in
the form of a story, so you can hone your skills at story-telling
before making a feature film. On the other hand, you also get
to understand human emotions while making a feature film. Of
course, you get to understand human emotions while making ad
films also, in a shorter time. So it works both ways. (Sarkar
directed Parineeta)
|
| |
|
|
Naren
Multani
(Film Head, McCann-Erickson)
Handling 30 characters in a feature film, as opposed to 4-5
characters in an ad is the real test If you are an ad film-maker
on a low budget, you need to do your homework; learn to deal
with stars - an art in itself. The true test of a filmmaker
is when someone buys a ticket for his
|
movie. After doing a feature film, making ads becomes easier.
Features require constant work while ad film-making lasts only
a few days. Moreover, feature filmmaking shows you your capabilites.
It�s a production nightmare. Ad filmmakers have fantastic control
over production, which shows in their feature films. Not many
ad filmmakers have gone ahead to make features because the luxury
of doing 15-20 takes does not exist with a feature film. |
MAIL
THIS PAGE
MAIL
THIS PAGE