very channel worth its salt has, at some point or the other, proclaimed itself to be the leader. This fever spreads across all categories - news channels, general entertainment channels, regional channels.

Now even the special interest channels are into this war for the No 1 spot. A TAM Data study released by Discovery channel from week 1-17 shows that it is the number 1 channel among all English channels (news, general entertainment, music and special interest). ... more