ecently, a friend of mine was contacted by the promoters of a movie who requested him to review the film on his blog. At the other end, Microsoft has been criticised for seeking reviews for Windows Vista by giving away laptops to bloggers. MySpace is already overrun by spam. What's happening?

We - marketers and ad agencies are stuck in a one-way road of our own making - using a multi-faceted medium to continue doing the only thing we have ever learnt how to do.... more