arketing is warfare all right. And brand guru Jagdeep Kapoor continues to reveal his weapons with the launch of his fifth title, 9 Brand Shaastras. This follows his earlier titles 24 Brand Mantras, Brand Serve, Brand Naamkaran and 18 Brand Astras.

In his new book too, Kapoor, chairman and managing director, Samsika Marketing Consultants, lives up to his style of simplifying messages by using examples of brands from the Indian market. He lays out his nine strategies in a manner which is easy to remember, and hence easy to apply, as he describes them. The nine �Brand Shaastras� are the �Need Shaastra�, the �Seed Shaastra�, the �Heed Shaastra�, the �Deed Shaastra�, the �Feed Shaastra�, the �Speed Shaastra�, the �Creed Shaastra�, the �Breed Shaastra� and the �Exceed Shaastra�. ... more