obile phone usage has shot up remarkably in today's day and age and it makes sense to introduce such a product in the market," says Harit Nagpal director, marketing, Hutch. He is talking about the new Windows-Hutch alliance.

O&M;, the agency which has done this TVC, has tried to inject humour. The 90-second commercial keeps one guessing to what it is actually about. The commercial opens with a shot of a boat full of people including an Eskimo. The next shot shows a group of Eskimos standing at a railway crossing and a man on a scooter staring at them. Later, a couple of them can be seen wading through paddy fields.... more