he Cable TV Network Regulation Act prohibits advertising of liquor in any form in India. But the Act says nothing about the name of a brand being hidden. That's one reason liquor brands have come up with innovative ways of making themselves seen.

From CDs, cassettes, soda and mineral water to the mother of all branding - an airline with the name of a popular beer (Kingfisher, in case you missed the clue), there have been all kinds of high-visibility showcasing. There's voice being raised against surrogate advertising as well. With so many new and foreign brands coming in, it becomes very important to be seen. This is what some of them have done.... more