hese are exciting times for radio. First, it was the change in licence fee norms to revenue sharing. Then came the second phase of licences. Also, the radio business is finding takers in firms from other media which have entered - or are looking at the medium seriously.

If there was a lacuna, it was in the area of measuring the data. But that seems to have been sorted with another measuring tool joining the existing Indian Listenership Track (ILT). Recently, TAM released a Radio Audience Measure-ment (RAM).... more