o promote its new Ice Capuccino variant, HLL has set up a Bru Igloo Cool Zone. This is an igloo-shaped caf� on the move. It is being taken from city to city and is set up at malls. Customers can have free samples of the product at the Cool Zone. This initiative will run till-mid July at malls in Mumbai, Delhi, Hyderabad, Bangalore and Chennai.

The fully air-conditioned igloo is done in white and blue and gives the effect of an actual igloo made of ice. A plasma TV is also fitted inside the igloo, where the Bru Ice Cappuccino commercial is played to familiarise�the consumer with the launch of the new product. And then there is a Bru bar where the promoter prepares Bru Ice Cappuccino for those who enter the zone. ... more