t's time to go green and go light on your pocket as well. Electric bikes are almost here, though it's early days yet. According to industry sources, there are more than 40 small players currently in the market, trying to take a ride to the bank on these battery operated two-wheelers.

The players most likely to make it big seem to be Electrotherm, Ace Motors, and the collaboration between Hero Cycles and UK-based Ultra Motor. Ahmedabad-based Electrotherm, which sells under the YObykes brand name, has the first-mover advantage and commands 70 per cent market share in the organised business. The latest to join the race is Ludhiana-based Hero Cycles with the brand name Hero Electric. Meanwhile, Pune-based Ace Motors is banking on the 'e' tag (environment friendly and electric) and is selling under the e-bikes brand. ... more