lutter is evident in the general-portal space, with players like Yahoo!, MSN, Rediff, Indiatimes, and now AOL, along with several small players, all offering very similar content. The war to differentiate has started in earnest.

Recently, Yahoo! went local with its content, launching OurCity, featuring over 20 Indian cities. It also tied up with MapMyIndia.com to offer maps of over 170 cities, 4,785 towns and 220,000 villages in India. OurCity offers news, city info, maps, city-specific blog bookmarks and weather. Most of this is user generated content and aggregated from Wikipedia, Del.icio.us, MapMyIn-dia, Technorati and news websites. ... more