ould this be the golden rule of advertising - the amount of times a subject is discussed at seminars is inversely proportional to its use in real life?

Discussion becomes a form of exorcism that makes action unnecessary. The digital revolution and its many implications have been staple seminar fare for years now. At first glance, it might appear that things have changed dramatically on the ground. Online advertising is growing, brands are using blogs, and everyone talks about Sunsilk GOG! So all must be well.... more