t was a remarkable coincidence. JWT's Shaziya Khan won the Atticus Award for her article, Unlocking Naturals, on June 5, which was World Environment Day.

The article which appeared in Business World in November 2006, and was later picked up by Admap, UK, offered insights into the fact that though consumers see nature-inspired and nature-based products as inviting and motivating, the size of the 'natural' category indicates, it is under-exploited. The Atticus Award is given out by the WPP Group and honours original published thinking in communications services. These awards are open only to professionals working in WPP companies.... more