n idea can spring from anywhere. Prabhat Bhatnagar, creative director at Webchutney, knows this well and usually prowls around with an open mind, hunting ideas for use in his next viral campaign.

About to celebrate his 30th birthday, the creator of viral campaigns like Chidiya Udi for makemytrip.com; Arey Baba Chaalis Chor for Airtel, Daddu ki Amaanat for Protex and Makkad Man for desimartini.com is busy looking for his next big idea. ... more