or a travel and tourism industry valued at Rs 160,000 crore, only a handful of trade magazines exist in India. Vying to fill that gap, Saffron Media has come up with TravelBiz Monitor, a weekly B2B magazine. The web version travelbizmonitor.com has also been launched, which will be updated in real time.

According to Madan Bahl, director, travel division, TravelBiz Monitor, the magazine and portal are not targeted at back-packers, but at people in the trade, such as travel agents and allied services such as airlines. "It would also work to influence government, hence bringing in government bodies and tourism bodies as its target audience," he says.... more