ssociated Press (AP) is trying out a technology that fingerprints all of its content and tracks it wherever it appears on the internet. AP has tied up with Attributor, a technology firm, for this.

Attributor fingerprints elements of stories - like paragraphs, pictures and HTML so that even if parts of stories appear somewhere, they can be tracked. On using the Attributor platform, AP will set up rules according to which the content will behave on the net and the company will probably ask for notification if the rules are violated. ... more