ajinikant is back with a bang. And his latest movie Sivaji - The Boss is creating an even bigger bang across the country. With this blockbuster, the Tamil superstar has served marketers a platter of opportunities to showcase their brands. Why has Sivaji created such hysteria?

Firstly, it is Rajinikant's 100th movie. Secondly, it brings together four of Tamil cinema's biggest names. AVM Productions, director Shankar, music director A R Rahman and, of course, the actor himself. The third factor is that Sivaji (Rao Gaikwad) is Rajinikant's actual name. That was reason enough for brands to fall over themselves to catch the movie. ... more