hile a lot has been said about corporate blogging and its effectiveness in directly talking to the consumer and getting feedback, the question of how to drive traffic to these blogs still remains. The much talked about and beaten to death case is of Sunsilk Gang of Girls - the success of which depended largely on a separate marketing initiative for the blog itself.

Making sure that other brands do not miss the party, Microsoft has come up with, what it says, is a tailor-made solution for them, with the launch of Sponsored Spaces - a new ad platform. ... more