he Indian woman has arrived and there is no ignoring her. Especially if you look at the facts that come out of a recent report, Men Vs Women, Decision Making & Media Consumption, published by Intellect, Research and Technologies, Lintas Media Services.

Not only has she found her voice in the decision making process in the household, for working women the voice is stronger and at times the only one too! So whether you are selling a designer watch or a car, you simply cannot ignore her. ... more