atch yourself humming Bolo whatte whatte fun? This new jingle for FM station Radio City is part of a larger campaign to communicate the fact that it is positioned at the young.

The campaign began with a peppy, upbeat song 'Whatte Fun', composed by musician duo Vishal-Shekhar and sung by Shaan. This beat is the station ID. A music video for the song has also been created by director Rohan Sippy featuring comedian Vinay Pathak. The station has inked a tie-up with T-series for a music album named Bolo Whatte Fun. A short version of the song is also being played at cinemas across India.... more