hen Cadbury released the 'Pappu Pass Ho Gaya' commercial, the idea was to make people think of Cadbury's Dairy Milk during moments of celebration. In India, mithai is always associated with these occasions - something Cadbury wanted to change.

Ogilvy & Mather (O&M;), the agency working on the Dairy Milk account, developed the idea further with the 'Miss Palampur' ad, in which the agency filmed a happy moment in the life of an entire village � Palampur, and how the moment was celebrated with Cadbury Dairy Milk, not mithai. ... more