nil Kumble has been giving advice to young Irfan Pathan not just on line and length but on automobile lubricants too. The latest television commercials of Fortune 500 company Indian Oil feature cricketers Anil Kumble, Irfan Pathan and Yuvraj Singh and they hit the small screen during the telecast of the recently concluded Indian Oil Asia Cup.

Indian Oil is showcasing two products in this campaign - its fuel (Xtra Premium) and lubricant (Servo). Speaking on the choice of the three cricketers as brand ambassadors, Satwant Singh, deputy general manager, branding, Indian Oil, recently told agencyfaqs!, "We are using Anil Kumble, Yuvraj and Pathan in a manner that there is a natural fit. Kumble�s track record talks about his consistency and performance. So we�ve used him for our 100 per cent performer, Servo. Yuvraj and Irfan, on the other hand, are exciting players; so they endorse the 91 octane petrol." ... more