usic seems to be the latest passion for Motorola. After MOTOROKR, the company is offering SLVR L9. As for the communication for the phone, the idea seems to be old and inspired from MOTOROKR's ads, but it's the absence of the company's brand ambassador (BA), Abhishek Bachchan (AB), from the TVC, that's conspicuous.

The TVC, while focusing on the music features of SLVR L9, also tries to bring to notice its slimness, which also was part of the brief given to O&M;, the agency handling the account. ... more