n September this year, the Frito-Lay-owned Doritos snack brand aired a user-generated ad during the Super Bowl tournament in America. The ad is said to have achieved a lot of positive publicity for the chips manufacturer and was chosen, along with four others, from among 1,020 entries that participated in a contest arranged by Doritos.

Quite fascinatingly, the ad cost $12 to create. That's about Rs 530. An amateur movie-maker in America filmed the commercial in his neighbourhood with a little help from friends. ... more