n the never-ending race to catch eyeballs, marketers have always tried to make their brand logos eye-catching and memorable. In fact, McDonald's Golden Arches and Coca-Cola's curvy logo figure among the five most-recognised symbols in the world today.

In India too, brand logos are increasingly becoming recognisable. Even a few years ago, the most commonly used symbols in Indian brands' logos were the sun, the tree and the elephant. This has changed with the advent of a number of design firms over the past few years.... more