n July 7-8, two Swiss gentlemen held the world's attention. Roger Federer, when he won the Wimbledon for the fifth time in a row; and Bernard Weber (founder of the New Seven Wonders Foundation or N7WF), when he announced the names of the modern architectural wonders of the world.

Weber's announcement held something dear for India. The Taj Mahal made it - unsurprising, many would feel later - into the list, propelled by sheer people power. And that is the marvel of this campaign. While the ancient wonders were purportedly listed out by one man - Byzantine mathematician Philon - this exercise brought together millions who used new media effectively to vote. ... more